Dimensions are the labels on the data.

Metrics are the data itself.

Here are some examples.

Dimensions are expressed in words. **Users, visits, sales**.

Metrics are expressed in numbers. **100, 55, 35,650, 20%, 88%, 46.5%**.

Dimension answers the question, **what is it?**

Metric answers the question, **how many? **

So, for example, Instagram **likes **is a dimension. The **number of likes** is the metric.

Or, **users **is a dimension. While the **number of users** is the corresponding metric.

Take the example of a cube.

Length, Width, and Height are the dimensions.

3′ x 4′ x 5′ are the metrics.

This is the most confusing topic! Even when I first wrote this post I got it wrong!

So here’s a quick quiz to answer in your head.

**Question 1. **

Dollars is a ____________?

A) Dimension

B) Metric

**Question 2. **

$23 is a ____________?

A) Dimension

B) Metric

**Question 3. **

How many pages a users views viewed is a ____________?

A) Dimension

B) Metric

**Question 4.**

4 pages is a ____________?

A) Dimension

B) Metric

**Question 5.**

A 98% bounce rate is a **____________**?

A) Dimension

B) Metric

**Question 6.**

Bounce rate is a **____________**?

A) Dimension

B) Metric

OK. Hopefully you have Dimensions vs Metrics down pat!

Just remember the cube. When you talk about the dimensions of a cube you are always talking about Length, Width, and Height. Metrics are the amount of those.

Thank you sincerely for reading! My name is Evan River Welch. I’m a digital marketing learner with Simplilearn, a professional skills bootcamp provider. Feel welcome to write any comments that popped up for you. And do not hesitate to contact me!

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